Home Tips & Tricks Logo design is an extremely important aspect of any business or organization and is usually a highly undervalued asset by many decision-makers. The necessity of a unique logo mark is that it is what the general public and business partners first associate your organization with; it is, in essence, the “face” of your organization, and should be thought of as such. Depending on your needs, you may be able to work on a new logo design with an online logo maker by a bespoke design agency, Adobe Express. Regardless of your process, there are a few things to keep in mind about creating and implementing a new logo. So here are those 4 characteristics of a good logo design: What's Inside ToggleCharacteristics of a Good Logo Design1. Your Logo Should Be Instantly Memorable and Recognizable2. Your Logo Should Be Easy to Read in Black & White AND Color3. Your Logo Should Involve a Well-Researched and Thought Out Design Process4. Your Logo Should Be Legible in Both Small and Large ScaleFAQs Characteristics of a Good Logo Design 1. Your Logo Should Be Instantly Memorable and Recognizable Most famous businesses have relatively simple, easy-to-read logo marks. Generally speaking, the more complex a graphic is, the longer it takes to read. Simplicity is the key issue here, and tools like Adobe Spark are designed to help keep your overall shapes and letterforms as attractive and simple as possible. Almost everyone knows this iconic logo of the Coca Cola Beverages 2. Your Logo Should Be Easy to Read in Black & White AND Color When deciding on official colors for your logo, again, the simple and complimentary the combination, the better. Even so, your logo should be just as recognizable in black and white. This is a practical decision to make, as you will most likely have potential consumers who are color blind, and others will need to see your logo and identify it easily if they are dealing with any paperwork that is only printed in black and white. The tech giant ‘Apple’ logo is the perfect example of an easy to read logo for all audience 3. Your Logo Should Involve a Well-Researched and Thought Out Design Process Assuming you are adding a graphic mark to your logo, as opposed to text-only, the best way to differentiate yourself from competitors is to research concepts and things that relate to your business and use what works best as a symbol of your organization. Some businesses use landmarks like the Statue of Liberty or the Rock of Gibraltar; others use sailboats, large bells, or identifiable people. Bad example: The logo of a Catholic church isn’t suitable for the audience 4. Your Logo Should Be Legible in Both Small and Large Scale Another practical consideration, the scale should not affect your logo’s legibility or its recognizability. If it’s 12 feet wide on a roadside billboard, it should easily be identifiable. Conversely, if it’s on a business card or the side of a pencil, or other writing utensils, it should be just as identifiable. These are only a few of the ideal requirements for logos, but they are the most important aspects. As time goes on, you may find that you need to create or refine your logo even further, depending on changes to the organization’s core work or purpose; when that challenge comes along, the same rules apply. Heinz logo scaling depending on the size of the product or banner FAQs What do logo designers use? Good and professional logo designers start with rough sketches on a piece of paper. The design usually matches the theme of a business. Then, these designers use logo building software such as Adobe, Canva, and so on. These logos are mostly created in png and bitmap. How does the logo design process go? The logo design process involves these 4 steps:1. Imagining a logo design (according to the business theme)2. Rough sketching on paper3. Finalizing the design4. Designing it on a software Is logo designing hard? It depends on what type of logo you are trying to get. Logo-making software has a user-friendly UI and tons of options. The only aspect that differs between logo designers is the creativity in the logo design. How should logo be designed? A logo should be:1. Easy to look and read2. Represent the business theme3. Must not be offensive4. Labiale at both small and large scale5. Not a copy of any registered brand logo What is the importance of a logo? A logo allows:1. You to quickly identify a brand/company2. Is the representation of the brand/company3. Quick way of branding products