Huawei Leads Foldable Phone Market In China With A 53% Share

Huawei’s market share in China regarding the foldable smartphone category has exceeded 50% in Q3 of 2022, the credit goes to Huawei Pocket S which has become a hit in China.

According to supply chain sources, after the Pocket S was launched on November 10, it sold 10W+ in almost a week, and with the increased promotion at the end of the year, the sales of this phone can be further expanded.

The new phone, starting at 5988 yuan, is built by Huawei for female users, with a 6.9-inch flexible screen and a body thickness of only 7.2mm, thinner than the Apple iPhone 14, so it is very easy to carry after folding, and also offers colorful colorways, including frosty silver, mint green, cherry blossom gold, cherry language pink, ice crystal blue, obsidian black, etc.

Supply chain sources said that Huawei is actually continuing to increase the layout of folding screen phones. According to CINNO Research statistics, folding screen phone sales in the Chinese market reached 723,000 units in the third quarter of 2022, a significant increase of 114% year-on-year, folding phone sales in the first three quarters of this year is higher than the same period last year, despite the continued sluggish terminal demand, but the folding phone market shows counter-trend growth trend.

In terms of market share, Huawei’s market share reached 53.2% in the third quarter, accounting for more than half, still leading China’s folding phone market; Samsung’s market share of 20.5%, down 16.1 percentage points year-on-year; Xiaomi’s market share of 9.0%, up 5.8 percentage points year-on-year, ranking jumped to third.

Huawei’s P50 Pocket, the top and bottom folding phone listed in the fourth quarter of 2021, has been china’s folding phone single-quarter sales champion for three consecutive quarters from Q1 to Q3 this year, and the Mate Xs 2 listed in April also achieved remarkable results.

Source (Mydrivers, in Chinese)