After opening hundreds of Mi stores in India, China, and Greece, Xiaomi turns its attention to Italy. How do we know that Xiaomi Italy will be official soon? Well, recently, Xiaomi posted a picture on the official Xiaomi Global Facebook page. The picture says:
“Ciao! Italia (Hello! Italy)”
Although this picture was deleted soon, however, its purpose is already obvious.
What’s the Advantage of Official Xiaomi Italy?
Xiaomi Italy will mark a significant achievement in Xiaomi getting global. The new store will capture new audience and market as well. In a foreign country to open a store can provide local customers with warranty service. You do not need to be sent back the phone to the manufacturing country, in case of Xiaomi, it’s China. Thus, it increases efficiency and cost savings. So, we can conclude that a new store can:
- Increases efficient and cost saving
- Provides customer support
- Provides local warranty service
- Cover more Audience and product advertisement
- Decreases burden on the manufacturer
There’s no answer from the officials about the news of making Xiaomi Italy official. If the store opens, it is very likely that the store will sell Mi, Redmi smartphones, and other related smartphone accessories.
Let’s see if the rumors turn out to be true.